Posts Tagged ‘promoting’

Your Scene Sucks & It's Your Fault

Your Scene Sucks & It’s Your Fault

There’s a phenomena in the music industry of this thing called the “promoter.” Supposedly, these are people and organizations whose function in the industry is to promote concerts by working to advertise and bring mass media awareness of those concerts to the markets relevant to that concert. Promoters often double as booking agents, and especially in the local and regional scenes, it’s the “promoters” who also book the concerts they are supposed to be promoting. In other words, someone wants to throw a show, often under the guise of an organization–“Metal Union” for (a fictional) example–that touts itself as a promoter or promotions company. MU arranges venue, sound, lights, staff, and books the bands for the concert, is supposedly responsible for actually promoting the show. This is the part where MU forgets, or completely misunderstands the “promote” part.

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